Mahindra Thar ROXX Breaks Records with 1.76 Lakh Bookings in 60 Minutes; Deliveries Set for Dussehra

Mahindra & Mahindra (M&M) has stunned the automobile market once again with the launch of its highly anticipated Thar ROXX SUV, registering a staggering 1.76 lakh bookings within just one hour of opening. This overwhelming response from SUV enthusiasts highlights the continued strong demand for Mahindra's offerings. Deliveries for the new Thar ROXX are slated to commence from Dussehra, on October 12, adding further excitement to the festive season for Mahindra customers.

This massive surge in bookings is being hailed as a historic achievement for the company, marking the highest-ever first-day booking numbers for any Mahindra model. The company, recognizing the unparalleled demand, has assured that they will provide tentative delivery schedules to customers over the next few weeks in a phased manner, aiming to meet this overwhelming response efficiently.

The Thar ROXX is set to take Mahindra’s SUV lineup to new heights. Available in both petrol and diesel variants, the SUV has a starting price of ₹12.99 lakh, making it a strong contender in its segment. The petrol version features a 2.0-litre mStallion turbo engine, delivering an impressive 160 bhp of power and 330 Nm of torque. Meanwhile, the diesel variant comes equipped with a 2.0-litre mHawk engine, producing 150 bhp and the same torque figure of 330 Nm. Both versions offer customers the choice of a six-speed manual or automatic transmission, catering to a variety of driving preferences.

Mahindra has made it clear that the Thar ROXX is not just a niche product but a full-fledged, mainstream SUV aimed at a wide range of customers. The brand’s executive director and CEO of the automotive and farm business, Rajesh Jejurikar, mentioned that the Thar ROXX has been designed to cater to the demands of modern SUV buyers, making it an appealing option in a highly competitive market. Even with the success of the three-door Thar, Mahindra is focused on expanding the brand further with this new launch.

The introduction of the Thar ROXX comes at a time when Mahindra & Mahindra is seeing significant growth in its SUV sales. In September alone, the company posted a 24% year-on-year growth, selling over 51,000 units. Additionally, exports also saw an increase, growing by 25% during the same period, with 3,027 units shipped overseas. This continued growth reinforces Mahindra’s strong position in the SUV market and highlights the demand for its robust lineup.

The Thar ROXX, with its off-road capabilities and rugged design, is expected to attract a wide array of buyers. The 4x4 variants are priced between ₹18.79 lakh and ₹22.49 lakh (ex-showroom) on an introductory basis, making them a premium yet competitive option for those looking for adventure and performance.

Mahindra has ensured that the Thar ROXX is equipped with features that appeal to both urban and off-road drivers. Whether it’s the powerful engine options, the choice of transmission, or the robust design, the Thar ROXX promises to deliver a comprehensive driving experience. The company’s ability to balance performance with practicality is one of the reasons why Mahindra remains a dominant force in the SUV segment.

With deliveries set to start soon, Mahindra is preparing to meet the high expectations of its customers. The company’s dealerships and online platforms will continue to accept bookings for the Thar ROXX, as excitement around this new model continues to grow.

ALSO READ| Nifty, Sensex Decline Over 2%; 5 Key Factors Driving the Sell-off

As Mahindra looks ahead, the success of the Thar ROXX launch could be a defining moment for the brand. By pushing the boundaries of what a modern SUV can offer, Mahindra is not just meeting customer demands but setting new standards in the automotive industry.