MapmyIndia Partners with Zoomcar to Enable Car Bookings Through Its App

MapmyIndia, known for its digital mapping and navigation services, has announced a partnership with Zoomcar to enable users to book self-drive cars directly through its Mappls app. This collaboration aims to enhance travel experiences by providing seamless and convenient car rental options integrated with the app's existing AI-powered navigation features.

Rohan Verma, CEO and Executive Director of MapmyIndia highlighted the user-centric approach of the Mappls app, which already serves millions with navigation and travel guidance. He explained, "The Mappls app assists millions of users in navigating from point A to B safely and efficiently. Many of our users expressed a need for transportation options, and we saw an opportunity to integrate Zoomcar's self-drive car rentals directly into the app."

Enhanced Travel Experience with Zoomcar Integration

Through this partnership, users can access around 25,000 Zoomcar vehicles available in over 99 cities across India. The integration offers a straightforward and efficient solution for booking cars, catering to diverse travel needs such as city commutes, long road trips, and airport transfers.

"This initiative marks a significant step in MapmyIndia's expansion into consumer services," Verma added. "While this is not directly tied to our core B2B or B2B2C operations, it allows us to deepen our reach into the consumer market by providing more features and capabilities that can also drive monetization."

Updates on MapmyIndia's Partnerships with Hyundai and Kia

Rohan Verma also provided an update on MapmyIndia's collaboration with Hyundai and Kia. The company's new navigation platform is being rolled out in new car models, including the Alcazar, and will eventually be extended to all Hyundai and Kia vehicles on the road.

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This integration with automakers and car rental services signifies MapmyIndia's commitment to expanding its digital ecosystem, enhancing both B2B and consumer-focused offerings.

Stock Performance and Future Outlook

MapmyIndia, listed under CE Info Systems, has seen its market capitalization rise to ₹1,360 crore, with its shares increasing by 27% over the past year. The company's continued focus on expanding its digital services and partnerships highlights its strategy to tap into new revenue streams while strengthening its core operations.

Reference: CNBC-TV18