Classic Legends Eyes IPO in FY27 with Global Expansion Plans

Classic Legends, the company behind Jawa, Yezdi, and BSA motorcycle brands, is setting its sights on an initial public offering (IPO) in fiscal year 2027. Co-founder Anupam Thareja shared this ambitious plan during the launch event of the new 350 Jawa 42 FJ, priced from ₹199,000, which is set to hit the market before Diwali.

Thareja expressed confidence that the upcoming IPO will position Classic Legends as one of the most valuable companies in its segment. The company is leveraging its global expansion strategy and recent product launches to prepare for this major financial milestone.

Currently positioned in the competitive middleweight motorcycle segment, where Royal Enfield dominates, Classic Legends is working to increase its market share. The company aims to boost its annual volumes to 90,000 units by the end of the current fiscal year and plans to expand its retail network by adding 100 outlets by Diwali, raising its total to 650.

Despite its current modest market presence compared to Royal Enfield, which sold 57,325 units in July alone, Classic Legends is optimistic about its growth trajectory. The company sold 2,131 units in July, with a broader goal to increase volumes significantly. Chairman of the Mahindra Group, Anand Mahindra, echoed this optimism, likening the company’s journey to a marathon that requires endurance and sustained effort.

Thareja highlighted the strategic advantage of Classic Legends’ brand and the support from Mahindra & Mahindra, which owns a 60% stake in the company. The remaining shares are held by private equity firm Phi Capital and real estate developer Boman Irani. With substantial engineering resources and a focus on premium components, Classic Legends aims to enhance its profitability through high-margin models and efficient business practices.

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The launch of the new 350 Jawa 42 FJ follows earlier releases, including the BSA Gold Star, marking the company’s commitment to continuous innovation and market presence. As Classic Legends prepares for its IPO, its focus on expanding product offerings and global reach remains central to its growth strategy.

Reference: The Economic Times